The desire engine was created by Nir Eyal in order to help others understand what is at the heart of habit-forming technology.
“This is the whole point of technology. It creates an appetite for immortality on the one hand. It threatens universal extinction on the other. Technology is lust removed from nature. - Murray (WN 285)”
Mobile is not just the flavor of the month. It is the new frontier where fortunes will be made and lost as well as countless brands and identities lost into the digital ether. With the likes of Facebook planning to have 300 plus mobile engineers employed by the end of the year to the latest statistics showing that China has surpassed the US as the word’s major smartphone market it is hard to ignore that business is going mobile. With this in mind it is vital to get your mobile strategy right. As with the advent of social networks it was easy to launch a presence. Creating and engaging a meaningful community became the real challenge and only the companies with the time and resources that created and executed a social media strategy prospered. This will be no different with mobile and we can already see a similar pattern emerging. There are countless apps and mobile optimized experiences on the market…how may of these are relevant, include engaging content and are easy to find? A more sophisticated way of thinking is necessary if your brand is to prosper. It’s not about mobile, it’s more about mobility. Mobility means information, convenience and social all served up on the go across a variety of screen sizes and devices. Mobile does not necessarily mean requiring an app. Avoid the temptation to ‘app’ everything. Think about the requirements of your digital experience. Which context will be required as it traverses the digital eco-system. A digital experience should suit the device it is being consumed on. The context will determine whether the experience will work or not. One you have your context determined the user experience should follow as it is intimately connected. The best user experiences allow a brand to be integrated into their lives. Company’s like Pinterest have created simple and engaging sites that tap deep into a human being’s psyche utilizing effective web styling, in particular endless scrolling to create experiences that are emotional and long lasting. Spend the time and effort in creating your mobile strategy. There isn’t any reason why you can’t be become a meaningful and addictive part of your target market’s life.
The Fisheye-Nikkor 6mm f/2.8 lens, first produced in 1970 at the Photokina trade show in Cologne, is a 220º fisheye Nikkor with an astonishing speed of f/2.8. It is the world’s most extreme wide-angle lens to cover the 24 x 36mm image area (at the time) with a massive glass dome which dwarfs the camera attached. The lens officially went into production in 1972 and uses 12 glass elements in nine groups with a total weight of 5.2kg. The extremely wide-angle lens from Nikkor is available viagraysofwestminster for £100,000 GBP (approximately $161,000USD).
Get ready to wield the world’s first and only LaserSaber! A radiant saber pulsing with laser powered energy. The LaserSaber is energized by the awesome light of the S3 Krypton & Arctic handheld WickedLaser.
Featuring an ultra smooth magnetic gravity system that can “power up” and “power down”, the LaserSaber is the next evolution in harnessing pure laser power.
Made by Australians, this portable device eliminates the need for a scanner…all you need is your trusty iPhone!
Scanbox is an easy to use, affordable and unbelievably portable scanning box that uses your smartphone’s camera to take amazing high quality scans. It’s easy to set up and packs down flat to easily fit into your bag or brief case.
At last Kinect for the laptop. I will be pre-ordering my copy and test driving as soon as it is released. I hope many more will also, supporting technology like this will drive further development.
Leap represents an entirely new way to interact with your computers. It’s more accurate than a mouse, as reliable as a keyboard and more sensitive than a touchscreen. For the first time, you can control a computer in three dimensions with your natural hand and finger movements.
The Etch-a-Sketch 3.0. Who would have thought that you connect your Etch-a-Sketch to a monitor, and the question I am asking myself is why would you? Then again, why not…the incredible amount of choices we have today is mind boggling…I wonder if Facebook asks to sign you in when the device is attached!
The blogger (and new Wired columnist) Anil Dash, enraged at Facebook’s misleadingly paranoid warnings to users who dare to venture out into the wild web, has gone so far as to suggest that Facebook is essentially malware—and that malware-blocking services should start warning users about Facebook in return.
Check this portable transport solution. Appearing like mini Dysons these enable the wearer to blaze through the urban environment turning heads and hopefully avoiding walls!
They are controlled by hand remotely and all the hardware and electronics are integrated into a fibre reinforced nylon frame including one motor and battery pack per foot so make sure you do not lose one!
Check them out at Kickstarter.